Privacy Policy

Who we are

This Privacy Policy applies to Master Soft Furnishers™ / VH Collective Limited (“we”, “our”, “us”). We are registered in the United Kingdom and provide training, events and bespoke soft furnishing services.

You can contact us at:

hello@softfurnishers.com

The Pheasantry
Rose Hall Farm
Sarratt
Rickmansworth
WD3 4PA

What personal data we collect

We may collect the following personal information:

  • Name and contact details (email, phone, address)
  • Payment information (processed securely through third-party providers such as PayPal, GoCardless, Revolut and Monzo – we do not store full card or bank details)
  • Enrolment details (courses, services or products purchased)
  • Communication preferences
  • Website usage data (via cookies/analytics, if enabled)

How we collect your data

  • When you register for a course, membership or event
  • When you purchase products or services online or in person (including Expos)
  • When you sign up for newsletters or competitions
  • When you interact with our website, emails or social media channels

How we use your data

We use your information to:

  • Process payments and fulfil orders
  • Provide training, courses and services you have purchased
  • Manage instalment plans or direct debits (via GoCardless or other payment providers)
  • Communicate with you about your account or bookings
  • Send newsletters, updates and marketing (only if you have consented)
  • Comply with legal or financial obligations

Legal basis for processing

We process your personal data on the following grounds:

  • Contract: to provide the services/products you have purchased
  • Consent: for sending you marketing emails/newsletters
  • Legitimate interest: to improve our services and communicate with enrolled students/members
  • Legal obligation: to maintain tax and financial records

Who we share your data with

We may share your data with trusted third parties to deliver our services, including:

  • Payment processors: PayPal, GoCardless, Revolut, Monzo, Stripe (secure transactions)
  • Email and marketing providers: Campaign Monitor, Zapier (to send newsletters and manage mailing lists)
  • Website and IT providers: hosting and analytics services

These providers may process data outside the UK/EU. We ensure appropriate safeguards (such as standard contractual clauses) are in place to protect your information.

How long we keep your data

  • Student and client records: up to 7 years (for legal/tax purposes)
  • Marketing lists: until you unsubscribe or request deletion
  • Competition entries: until prizes are awarded and follow-up is completed

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Withdraw consent for marketing at any time (unsubscribe link in every email)
  • Restrict or object to certain types of processing
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

Cookies & website tracking

Our website may use cookies and analytics tools to improve functionality and measure traffic. You can control cookie settings in your browser.

Updates to this policy

We may update this Privacy Policy from time to time. Any changes will be published on our website with a revised “last updated” date.

Contact us

If you have any questions or concerns about how your data is handled, please contact:

hello@softfurnishers.com